We  Advocate Time Consciousness and Honesty (W.A.T.C.H.) is a joint Values advocacy movement of the JCI Senate Philippines, Department of Education (DepEd), Commission on Higher Education (CHED), Technical Education and Skills Development Authority (TESDA), Office of the President for Education and Education Related Organizations of the Philippine Association of Colleges and Universities (PACU), PRISAA which maintain objective to inculcate to the Filipino youth the value of punctuality and honesty in the development and productivity of our nation.
The movement was officially launched last January 11, 2008 at the Ramon Magsaysay High School in Quezon City, which is also the pilot school led by 2008 JCI Senate National President Carlos Co, PACU President Gonzalo Duque, DepEd Secretary Jseli Lapus and Mayor Sonny Belmonte and 2007-08 HP W.A.T.C.H. Chairman JCI Sen. Cesar Ochoa.
By mandate, JCI Senate Chapters Nationwide together with JCI Philippines conduct free half-day and one-day workshops for students and teachers as part of their Memorandum of Agreement with the DepEd CHED and TESDA.

Rationale | Advocacy for time consciousness and honesty is a significant campaign for core development of individuals. If everyone is punctual and honest there will be a concomitant valuing for self respect and for respecting others’ time. These values cannot be taught but they can be caught by simply modeling the practice and making it a habit.  Awareness of the benefits we can derive from being a WATCH implementer is basically the end goal in establishing a WATCH school.


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